Wicked Cool Toys Named Master Toy Licensee for Pokemon

Posted on May 21, 2017

Wicked Cool Toys

Wicked Cool Toys has been named the master toy licensee for the Pokemon brand. The Pokemon Company has also become a strategic invenstor and Wicked Cool Toys and will have a seat on the board of directors. The license will begin in July 2018. Wicked Cool will have the rights to manufacture and market action figures, play sets, plush, roleplay items, and other types of toys.

Michael Rinzler, co-president of Wicked Cool Toys, says in a statement, "Pokemon is one of the most beloved entertainment properties in the world, and Wicked Cool Toys is thrilled to become part of that legacy."

Jeremy Padawer, co-president of Wicked Cool Toys, says, "We can't wait to deliver innovative and fun toys that embody the joy of Pokemon to kids and the brand’s millions of passionate fans around the world."

Pokemon toys have seen a surge in popularity thanks to the popular Pokemon Go mobile game. The current master toy licensee for Pokemon is Tomy. They will continue as a key licensing partner for the brand, producing select items and products inspired by Pokemon video games.

Image: Wicked Cool Toys