Wimpy Kid Stationery and Gift Products to Launch This Fall
Posted on April 7, 2013
Amulet Books, an imprint of Abrams, announced it has partnered with Galison Publishing's Mudpuppy brand for a line of stationery and gift products based on Jeff Kinney's bestselling Wimpy Kid book series. Some of the products will include journals, notebooks, magnetic pads, and mini journals. The first items will arrive in stores on October 1, 2013. The products will be promoted at BookExpo America in June.
Michael Jacobs, president and CEO of Abrams, said in a statement, "This exciting new partnership will position Wimpy Kid as a leader in the gift and stationery market. Galison's market expertise coupled with our experience with the powerful Wimpy Kid brand will deliver even more exciting opportunities for retailers and consumers."
Diary of a Wimpy Kid Book 8 is set for a November 2013 release date. There are currently over 85 million Wimpy Kid books in print.