Yogasmoga Announces First New York City Retail Store

Posted on February 10, 2016

Yogasmoga pink yoga pants

Yogasmoga, a yoga-inspired athletic apparel company, has announced its first retail location in New York City. The store will be located at 10 Bond Street. It will be designed by Selldorf Architect.

The brand began on line in 2013. It opened ten physical stores last year. Selldorf says it will use Yogasmoga's fabric technology and colors as the focal point of the new store. The store will also feature a yoga lounge on the lower level. The store will open its doors this spring.

Yogasmoga CEO Rishi Bali says in a statement, "In three years we have opened stores on the beach in Malibu and La Jolla, tech hubs like San Francisco, suburban Greenwich and Short Hills, and now urban locations like New York City."

The company manufactures its products in the U.S. They are headquarted in New York City. The Yogasmoga website is located at yogasmoga.com.

It's official! We're opening in NYC #yogasmoga #smogilove #nyc #ysforusa

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Photo: Yogasmoga