Zappos Creates Scarf Inspired by Water for Elephants Film
Posted on April 5, 2011
Zappos.com has partnered with Twentieth Century Fox to create a Limited Edition scarf inspired by Reese Witherspoon's character, Marlena, in the upcoming film, Water for Elephants. The film opens in theaters everywhere on April 22, 2011. The limited edition scarf and other looks inspired by the movie can be found here on Zappos. The scarf costs $79.
Aaron Magness, director of brand marketing and business development at Zappos, said, "We are very excited to be working with Fox. This unique opportunity will allow our consumers to learn more about the fashion and elegance of the era, how to own this look, and special insight into what goes on behind the scenes of making a hit movie. We can't all be movie stars, but why can't we feel like one?"