Zico Unveils New PET Bottle Design
Posted on March 5, 2016
Zico has unveiled a new PET bottle and packaging design. Zico also announced that all its products will feature 100% not from concentrate coconut water. Zico will be sold in a larger 16.9 fl.oz clear PET bottle.Zico CMO Lorna Peters says in a statement, "We think our new packaging is absolutely beautiful, but what we're even more proud of, is what's inside the bottle. At ZICO, we go to work every day with the goal of making the best coconut water on the planet, and have gone to great lengths to source tasty, crisp not from concentrate coconut water."
Zico says its coconut water is packaged at the source in Thailand. The larger sized bottles will cost $2.49, the same price as the 14 fl. oz. bottles. The new bottles will hit store shelves this month.
A Bevnet story says moving the entire brand under not-from-concentrate helps eliminate consumer confusion and create a taste consistency.