7 For All Mankind Launches Foolproof Men's Denim Line

Posted on February 25, 2016

7 For All Mankind has launched a new men's denim line called Foolproof. The company says you can dry and wash them repeatedly without ever having to worry about shrinkage.

Male model Sam Webb stars in the first campaign for the line. It carries the "Dry Without Fear" tagline. He is seen washing his jeans in bright yellow machines in the commercial.

Barry Miguel, President of 7 For All Mankind, says in a statement, "Denim itself is the ultimate everyday essential. Yet, it's when luxury meets everyday essentials that something terrific happens. Through innovation, we are able to add true luxury to denim, with practicality in wash and wear."

7 For All Mankind says a special patented machine weaves a unique blend of fibers together to create the Foolproof denim, which is resistant to change. The jeans will be available three styles (Paxtyn, Slimmy and The Straight) and three indigo washes (Classic Indigo, Alpha and Tribute). They will cost between $169 and $189 and arrive in stores this spring.


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