Alexander Wang's H&M Collection Arrives in Stores on November 6
Posted on October 25, 2014
Alexander Wang has designed a capsule collection for H&M. The collection will arrive in 250 H&M stores worldwide on November 6th. It will also be sold on hm.com.The new collection was first seen on the runway at New York Fashion Week. It was presented in the Armory on the Hudson. The theme of the collection is the merger of sports and fashion. H&M says the use of technical details and innovative fabrics makes the collection wearable for work, clubs and for working out.
British soccer star Andy Carroll is one of the faces of the new campaign photographed by Mikael Jansson. Other models starring in the campaign include Natasha Poly, Isabeli Fontana, Joan Smalls, Suvi Koponen and Raquel Zimmermann. Isabeli is pictured above in sports top and pants.
H&M has a released an entertaining short film for the Alexander Wang x H&M collection. It feature a futuristic type of street sporting event. There are models flipping around, climbing up walls and even bursting through them. Natasha Poly dives into a cement wall and smashes right through it unharmed. Joan Smalls rides a flying snowboard. Isabeli hurls a strong metal ball that breaks through a cement wall. The version of the short film here on H&M's website allows you to interactive with the video and see exactly what the models are wearing. Take a look: