Anthropologie Opens First London Store

Posted on October 27, 2009

Anthropologie is expanding and opened its first European store in London this week. The new 10,000 square foot store opened on Regent Street in London. A second London store will open this spring.

The Guardian reports that the shop has a living green wall of plants. They call Anthropologie an "American cult fashion shop."

A handful of people clustered around the doors before the shop opened today, but when they were let in there was more polite browsing than a mad rush for key pieces. Anthropologie, a sister brand to Urban Outfitters, is known for unusual, quirky designs and has grown from one store in Philadelphia to 130 stores across North America. It specialises in vintage style clothes, accessories, jewellery, notebooks, decorations and homeware. The centrepiece of the London shop is a living green wall of plants that stretches over three floors.

The Guardian has a photo gallery of the new store.

This video shows Optical Illusion Windows installed at the store for the London Design Festival

Update: Anthropologie has opened its second London store.



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