Piercing Pagoda Adds Banter Master Brand Name

Posted on August 2, 2021

Banter by Piercing Pagoda

Piercing Pagoda is adding Banter to its brand name. The full name of the jewelry and piercing retailer will become Banter by Piercing Pagoda. Banter by Piercing Pagoda is part of Signet Jewelers.

Piercing Pagoda says it plans to roll out the name change to its 500 U.S. locations as well as its social media accounts. The above image shows the redesigned kiosks.

The kiosks will continue to sell jewelry that includes chains, charms, necklaces and earrings. They will also provide piercing services for face, nose and ears.

Kecia Caffie, President, Banter by Piercing Pagoda, says in the announcement, "Our new Banter by Piercing Pagoda name is full of energy, invoking the excitement of playful conversation, like the adrenaline of a new piercing or piece of jewelry. Our customers are fiercely individual, creative people who inspire us to reject labels and celebrate our unique identities each day."

The following campaign has also been rolled out showing the latest gender neutral jewelry offerings.

Image: Banter by Piercing Pagoda


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