German Cosmetics Brand BeYu Launches First Collection in U.S.

Posted on February 15, 2016

Poster for BeYu cosmetics

The German cosmetics brand BeYu has launched its first collection in the United States.The company offers paraben free and fragrance free cosmetics. It was founded in 1999. BAM Brands USA is the distributor of BeYu in the U.S.

Some of the products in the launch collection includes brow powders, fillers, definers, mascaras and lipsticks. BeYu says it offers a variety of foundations, concealers and powders that can suit all skin tones.

Lindsay Ebbin, a BeYu partner and celebrity makeup artist, says in a statement, "Distinct to BeYu are brow products that provide precision and durability, mascaras offering optimal texture and volume, and eye palettes which can be applied wet for a more intense color sensation."

BeYu's products are available online at with prices ranging from $9 to $27. They will be sold at Giant Eagle stores starting this spring.

Photo: BeYu

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