Taco Bell Launches Big Cheez-It Tostada
Posted on June 15, 2024
The Big Cheez-It Tostada is one of two new Cheez-It items Taco Bell launched at the start of the summer. It is part of a collaboration with Cheez-It. It uses a Cheez-It cracker that is sixteen times the size of a regular Cheez-It.
Taco Bell and Cheez-It first collaborated in 2022. They tested out the Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada for a limited time at a single Taco Bell location in Irvine, CA. They were happy with the results and went nationwide this year.
The colossal 16x cracker serves as the canvas for Taco Bell's new menu items. They include the Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada.
The Big Cheez-It Tostada features the Big Cheez-It cracker topped with layers of Taco Bell's seasoned beef, diced tomatoes, crisp lettuce, shredded cheese and cool reduced-fat sour cream.
Liz Matthews, Taco Bell's Global Chief Food Innovation Officer, says in a statement, "This collaboration isn't just about bringing together two iconic brands; it's about taking the spirit of fan innovation to create something truly larger than life. We're thrilled to launch this exciting partnership nationwide and offer fans a whole new way to experience the classic cheesy and crunchy flavors they love from Taco Bell and Cheez-It.