April Fool's: BMW Launches Baby Stroller

Posted on April 1, 2013

BMW UK announced the launch of a BMW version of a baby stroller for April Fool's Day. The product was made with the arrival of the royal baby this summer in mind. The castle and corgis are in the background in the photo. BMW says its imited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile) is available in Princess Pink or Royal Blue. The vehicle has two or four-wheel drive so you don't have to push.

BMW says in the announcement, "With two or four-wheel-drive, it rides as smoothly on a polo field as it does down The Mall and comes with air conditioning and built-in extendable flagpoles as standard."

BMW says those "too posh to push" can use the vehicle N.A.P.P.I.E. The acronym means "Nanny-Assisting Petrol-Powered Injection Engine."


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