Justin Bieber and Kendall Jenner Among Stars in Calvin Klein Spring 2016 Campaign
Posted on January 29, 2016
Calvin Klein has launched a global ad campaign for Spring 2016. The new campaign features several celebrity stars including Justin Bieber, Kendall Jenner, FKA Twigs and Kendrick Lamar. The campaign was photographed by Tyrone Lebon.
Bieber and Kendall pose in their underwear in the campaigns with slogans that read "I flaunt in #mycalvins" and "I dream in #mycalvins." A blonde Bieber also poses next to a statue in black Calvin briefs. Kendall also poses in blue jeans in the campaign. The campaign photo gallery can be found on Harper's Bazaar.
Calvin Klein CMO Melissa Goldie says in a statement, "This campaign is representative of how culture is evolving as we speak. We're bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation."
Calvin Klein is also letting people share photos of themselves in the brand's clothing. Photos can be tagged on social media or uploaded to the site. Some of the photos will be featured on the site. Here is the 90 second campaign video: