Campbell Soup Company to Launch Soup K-Cups for Keurig Brewers
Posted on September 5, 2013
Campbell Soup Company and Green Mountain Coffee Roasters, Inc. have announced Campbell's will offer soup K-Cup packs for Keurig brewers. The Campbell's Fresh-Brewed Soup packs will consist of a broth K-Cup pack and an included packet of dry pasta and vegetable blend garnish. Consumers brew a broth K-Cup pack over the garnish to make the soup. These soup K-Cups will launch in 2014.
Denise Morrison, president and ceo of Campbell Soup Company, said in a statement, "This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces. Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbell's Fresh-Brewed Soup to provide consumers with a flavorful, convenient soup that fits their lives today."