Clinique Launches Amazon Premium Beauty Store

Posted on March 27, 2024

Clinique has launched a store on Amazon.com. The store is in Amazon's premium beauty store. The launch makes it one of the top beauty brand with a story on the online shopping juggernaut.

Clinique's store on Amazon launches with the Clinique Skin Analysis tool. The tool uses an interactive questionnaire to custom-fit a skincare regimen for Clinique's consumers. It includes product recommendations.

The Clinique Amazon store is searchable. Some main categories include new products, bestsellers, skincare, makeup and a "shop by concern tab." Clinique says the Amazon store will include a wide selection of Clinique's beloved skincare, makeup, fragrance, and men's products. In skincare, the products include Dramatically Different Moisturizing Lotion+, Moisture Surge 100H Hydrator and the Clinique Smart Clinical Repair Line. In makeup, the products include Even Better Makeup, High Impact Mascara and a TikTok favorite called Almost Lipstick in Black Honey (pictured).

Almost Lipstick in Black Honey

Michelle Freyre, Global Brand President, Clinique, says in the announcement, "We are delighted to introduce Clinique to new consumers in the U.S and make it accessible for the beauty-savvy community in the Amazon Premium Beauty store. This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique Consultants in the stores of our long-term retail partners throughout the U.S. Education has always been an integral part of Clinique and we are excited to bring this aspect of our brand to Amazon customers in the U.S."

Estee Lauder said in the announcement that more of its brands will be opening dedicated storefronts in Amazon's Premium Beauty space. The move is good for Amazon and helps them compete more with beauty retailers like Ulta, Sephora and Macy's.

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