Estee Lauder Launches the Estee Edit Collection in Sephora Stores
Posted on March 15, 2016
Estee Lauder has launched a new makeup and skincare collection called The Estee Edit. The 82-piece collection (72 makeup and 10 skincare) will be sold in Sephora stores in the U.S. and Canada and online at sephora.com. Kendall Jenner and Irene Kim are the first guest editors for the collection.Hertzmark Hudis, group president, The Estee Lauder Companies, says in the announcement, "Our founder, Estee Lauder, invented the beauty business as we know it. So we asked ourselves, ‘If Estée was re-inventing the beauty business for Sephora today, what would she do?’ The answer is The Estee Edit."
The collection was inspired by Estee's famous quote, "Beauty is an Attitude." Prices for pieces in the collection will range from $15 to $50. Guest editors Kendall and Irene can be seen on the Instagram account, @theesteeedit, created for the line. They will also appear in product videos. Take a look: