Sanrio Opens Hello Kitty Store at Universal Orlando Resort

Posted on April 14, 2016

A new Hello Kitty Shop has opened at the Universal Orlando Resort. The store is located along Hollywood Boulevard in the Florida theme park. It features specialty merchandise including stationery, home goods, apparel, accessories, plush toys, collectibles and confectionery treats. Hello Kitty will also make regular appearances at the store.

Sanrio says a majority of the products sold at the store will be exclusive to the park. In addition to Hello Kitty, the store will also carry merchandise for the following Sanrio characters: Chococat, My Melody, Badtz-Maru, Pompompurin and Keroppi.

Jill Koch, Sr. Vice President of Brand Management and Marketing for Sanrio, says in the announcement, "As Sanrio's first official retail debut at a theme park in North America, the Hello Kitty Shop offers a new retail experience for fans of all ages. Our partnership with Universal delivers a new touch point for the brand through special products, unique merchandising and a fully branded store experience that incorporates many of our beloved characters."

There will be four specialty themed areas inside the store. These include the Hello Kitty Sweet Yummy Shop, where shoppers will find the treats. The Hello Kitty and Friends Town features accessories, stationery and gifts. The Hello Kitty at the Movies area features Sanrio characters reimagined with Universal properties and the Hello Kitty Lounge contains loungewear and home goods.

Here is a video of the new store which is filled with Hello Kitty merchandise and toys. Take a look:

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