H&M Launches Online Shop in the U.S.

Posted on August 1, 2013

H&M Online Store Screenshot

H&M opened its online shop in the U.S. today. The shop can be found at www.hm.com/us/. H&M says its online store, called H&M Shop Online, will offer the same collections online as in-store.

H&M's Shop Online launch will also debut H&M Home, available exclusively online. U.S. customers will also have the opportunity to be the first in the world to pre-shop its Paris Show Collection on August 22nd.

Daniel Kulle, U.S. President for H&M, "We are thrilled to launch online shopping in the U.S. This significant milestone fully rounds out H&M's multichannel offering. Along with close to 300 stores, our U.S. customers will now have twenty four hour access to the best of our fashion and home collections via their computers, smartphones and tablets anywhere in the U.S."

There was a multi-year gap between the opening of the UK online store and the U.S. online store. H&M opened its UK online store three years ago in 2010.

Image: PRNewsFoto/H&M

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