Model Amalie Schou Stars in Justin Bieber's The Key Fragrance Campaign

Posted on September 22, 2013

Model Amalie Schou plays Justin Bieber's love interest in his The Key fragrance campaign. The Key is a fruity floral musk fragrance for women. The fragrance costs $49.50 for a 1.7-ounce bottle and $59.50 for a 3.4 ounce bottle. It is the third fragrance from the young singer.

Amalie references the campaign in a tweet that includes a campaign photo of her and Bieber and the fragrance. She says, "My name is Amalie Schou, i am a model from Unique models. I have been a model to @justinbieber perfume 'The Key'."

Elizabeth Arden is the company behind The Key. They took over Bieber's fragrances in a deal in 2012 according to Businessweek. Take a look:

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