Katy Perry Singles Beatles Hit in Gap Holiday Commercial
Posted on October 25, 2021
Katy Perry stars in an entertaining new holiday campaign for The Gap. Katy sings The Beatles' 1967 song, "All You Need is Love," in the ad shot by filmmaker Mark Romanek.
Mary Alderete, global head of Gap marketing, says in the announcement, "Music and culture have always been part of Gap's heritage. When Gap first opened in 1969 with the fresh idea of selling denim next to a curated selection of records, Gap also committed to a founding principle – do more than sell clothes. We're thrilled to further Gap's mission in partnership with global icon and culture shaper, Katy Perry. Together, we'll help children in need this holiday season with a donation to Baby2Baby, and advance a brighter future rooted in optimism, inclusion, and leading with love."
Katy Perry says, "I'm always excited to work with brands that are going the extra mile to make this world a better, happier place. Reimagining one of the most recognizable and emotional songs of our time with an iconic brand like Gap, having such a special and important message, has been a dream. And what better reason to partner than bringing people together to spread joy for the holidays and raise money for Baby2Baby, a charity that's close to my heart. Children are our future. We need to lift kids and help them find their value, self-worth and self-respect."
The ad campaign will also raise up to $100,000 for Baby2Bay. The full-length single of Katy's recording of "All you Need is Love" will be available on Spotify and every stream will be raise $1 from Gap.
Katy can be seen wearing Gap's arch logo hoodie, an oversized denim jacket, vintage soft joggers and a 100% recycled cropped puffer in the ad. Take a look: