Paris Hilton Launches Her 20th Fragrance Called Gold Rush

Posted on July 6, 2016

Paris Hilton Gold Rush fragrance campaign

Paris Hilton has launched her 20th fragrance. The new fragrance is fruity oriental called Gold Rush. Her entry in celebrity fragrances started 12 years ago.

Paris has found great success with her fragrance line. WWD reports that her fragrances through licensee Parlux have generated around $2 billion in sales worldwide. WWD says sources tell them Paris should generate about $3 million to $4 million in sales with Gold Rush.

Paris tells WWD, "I love how this one makes you feel. You feel really confident when you wear it. I like something that really brings attention to you, and something that people remember."

The Gold Rush perfume bottle is shaped like a gold dress. It is being sold on air through HSN and will be sold at Perfumania starting in August. It will cost $60 for a 100 ml. bottle and $32 for a 30 ml. bottle.

Image: Parlux Fragrances, LTD

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