Amazon Prime Day 2025 Will Run Four Days
Posted on June 19, 2025
Amazon has announced that Prime Day 2025 will run for four days from July 8 through July 11. This is two days longer than last year's event. The big sale features deals primarily for Amazon Prime members.
Amazon says this year will also features "Today's Big Deals," which are themed daily deal drops. Amazon says Prime embers can enjoy deep discounts across top brands like Samsung, Kiehl's, and Levi's. The Today's Big Deals offers will launch daily at midnight PDT and remain available for a limited time while supplies last.
Jamil Ghani, vice president of Amazon Prime, says in the announcement, "New this year, we're offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We're also excited about our enhanced Prime for Young Adults membership, giving 18–24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever. Prime Day is about celebrating our members by providing them with exceptional savings and convenient delivery, and now is an excellent time to save."
Expanding the length of the sale may help Amazon compete with sales from competitors who have been running sales to compete with Amazon's Prime Day. It also gives customers more time to shop the deals.
Amazon revealed that LeBron James will be starring in the Prime Day ad campaign. He daydreams of becoming a barber, chef and lounge singer in the ads.
Amazon has some early deals weeks ahead of Prime Day on the its Prime Day site.