Reebok Launches Reebok ZPump Fusion Running Shoe

Posted on March 10, 2015

Reebok has introduced a new running shoe, the ZPump Fusion. Reebok says the show features an air-filled cage that molds to any foot. The cage is filled by pumping the shoe.

Paul Litchfield, the original inventor of The Pump and Head of Reebok Advanced Concepts, says in a statement, "It conforms to the shape of your foot to give you a locked-in custom fit when you run. To get that security, you may need three pumps or you may need eight pumps - it is fully customizable for each person."

The new shoe became available today, March 10, at retailers including Finish Line and Reebok. Hannah Davis tweeted a photograph of her getting reading for an early morning run in the shoes.




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