Sarah Jessica Parker Celebrates Tenth Anniversary of Lovely Fragrance

Posted on October 22, 2015

Sarah Jessica Parker has announced the launch of a 10th anniversary edition of her fragrance called Lovely. A limited-edition Lovely sweatshirt was designed by SJP for the new Lovely campaign.

Sarah says in a statement, "I can't quite believe that it's been 10 years since Lovely was first introduced. I feel incredibly fortunate to be given the opportunity to relaunch this fragrance for all the customers who loved it as much as we did, and still do. It's been a real treat to travel back in time to Lovely's inception and reminisce on those fond memories. Fragrance is something I'm constantly experimenting with and I'm delighted to continue the exploration and discover what the future holds."

The Lovely Anniversary Edition bottle (3.4 fl oz. /100 ml) retails for $65.00 and will be sold at CVS drugstores nationwide.

Sarah Jessica Parker can be seen next in a television series called Divorce that will premiere on HBO in 2016. She will also star in a comedy called All Roads Lead to Rome.

Sarah Jessica Parker Lovely 10th anniversary fragrance bottle

Photo: Sarah Jessica Parker Beauty


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