Walmart to Acquire Eloquii Plus-Size Brand
Posted on October 11, 2018
Walmart has announced it is acquiring Eloquii, a women's plus-size fashion brand. The deal is expected to close this quarter before the end of the year.Eloquii was founded in 2011 as part of The Limited. They relaunched in 2014 as an independent brand. Walmart says Eloquii will join its portfolio of brands that includes ModCloth, Bonobos and Allswell.
Andy Dunn, SVP of Digital Consumer Brands, Walmart US eCommerce, says in a blog post, "Known for its trend-driven, fashion-focused assortment, Eloquii is all about great-fitting and great-looking apparel specifically designed for women size 14 and up. Today, more than half of women age 18-65 in the US wear size 14+. We know they’re looking not just for basics, but also for on-trend pieces that allow them to express their individuality. This is a segment of the market that has been historically underserved and neglected. We believe she deserves better."
Walmart says Eloquii and its employees will remain in Long Island City, NY. Eloquii will join Walmart's U.S. ecommerce organization.