Amazon Prime Members to Get Special Savings at Whole Foods

Posted on August 24, 2017

Amazon's acquisition of Whole Foods will close on Monday August 28, 2017. Amazon announced today that Amazon Prime members will able to get special savings and other in-store benefits at Whole Foods stores. Amazon says Amazon Prime will ultimately become Whole Foods Market's customer rewards program.

Amazon also says it will offer lower prices starting Monday on a selection of bestselling grocery products. These discounts will be available to all shoppers as Amazon wants to make Whole Foods stores more price competitive. Amazon is also planning specials specifically for Amazon Prime members but has not yet specified specific deals.

Amazon will also start carrying some of Whole Foods' products on, AmazonFresh, Prime Pantry and Prime Now, including 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch. Amazon Lockers will also be available in select Whole Foods Market stores

Jeff Wilke, CEO of Amazon Worldwide Consumer, says in a statement, "We're determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Market's long-held commitment to the highest standards. To get started, we're going to lower prices beginning Monday on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85% lean ground beef, and more. And this is just the beginning – we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead, and we're thrilled to get started."

CNBC reports that shares of competing grocers were down on the news.

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