Hallmark Launches Augmented Reality Greeting Cards

Posted on January 12, 2010

Hallmark Cards has announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen. The person receiving the card can visit the dedicated Hallmark webpage and follow the directions to be able to view a 3D animated feature by holding the greeting card up to a web camera.

Monic Muldrew, associate product manager for Hallmark, says the technology provides customers with a new way for customers to connect with each other. Muldrew says, "As Hallmark embarks upon our next 100 years in business, it's important to continually identify new ways to help amplify the emotions our consumers feel when experiencing and sharing our product. With the experience available through these cards that come to life with a webcam, we hope consumers will fully explore and interact with this fun new way to connect."

You can see an example of an augmented reality Hoops and Yoyo Valentine's Day card in the video below.


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