Kellogg's Opens Cereal Cafe in New York City

Posted on July 3, 2016

Kellogg's has opened a cereal cafe in New York City called Kellogg's NYC. The restaurant is located at 1600 Broadway in Times Square. The official grand opening day is July 13.

Kellogg's joined forces with Journee to develop the story and a mission to "reimagine a bowl of cereal." Chef Christina Tosi, owner of milk bar, is the head chef of the store. The milk served at Kellogg's NYC comes from Five Acre Farms.

The menu at Kellogg's NYC includes classic Kellogg's cereals such as Apple Jacks, Corn Flakes, Froot Loops, Frosted Flakes, Frosted Mini-Wheats, Rice Krispies and more. They can be combined with add-ons such as fruit, nuts, seeds, chocolate, honey, marshmallows, cinnamon and other options. The restaurant also serves coffee, tea and sundaes.

There are also several preconfigured menu items such as the Berry Au Lait (pictured above) which features Frosted Mini-wheats with raspberries and ground coffee. Pistachio & Lemon (pictured below) features Special K Original x Frosted Flakes x Pistachios x Lemon Zest x Thyme.

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