The latest cereal news and new cereal product launches.
Make Cereal with Water Using Kellogg's New Instabowls - Kellogg's has launched a new cereal product called Instabowls where you just add water and the liquid turns to milk when stirred.
Kellogg's Launches Shocking Orange Colored Rice Krispies - Kellogg's has launched a new version of Rice Krispies for Halloween called Rice Krispies Shocking Orange Cereal. It is orange as the name suggests.
Unicorn Cereal from Kellogg's - Kellogg's has launched its Limited Edition Unicorn Cereal. The colorful multigrain cereal has the taste of cupcakes.
Kellogg's to Launch Baby Shark Cereal - Kellogg's has collaborated with Pinkfong to launch a new cereal called Baby Shark Cereal.
Kellogg's Launches Peeps Marshmallow Cereal - Kellogg's and Just Born have collaborated on a limited time cereal called Peeps Marshmallow Cereal. It contains O's in Peeps colors and marshmallow pieces.
Kellogg's Launches Special K Protein Cereal with Ancient Grains - Kellogg's has added a version of its Special K Protein Cereal that features Ancient Grains. It has 15 grams of protein per serving.
The Lord of the Rings Gollum Cereal - Finally, a cereal for LOTR fans.
Lucky Charms Adds Magical Unicorn Marshmallows - Lucky Charms has added magical unicorn marshmallows. They replace the hourglass in the cereal.
General Mills Launches Hot Cocoa Cocoa Puffs and Lucky Charms Cinnamon Vanilla Cereals - General Mills has now limited edition cereals out for fall 2017. They are Hot Cocoa Cocoa Puffs and Lucky Charms Cinnamon Vanilla.
Marshmallow Madness Cereal Contains Only Marshmallows - Marshmallow Madness cereal contains only marshmallows. There is no cereal in the box.
Eat Your Cereal from a Unicorn Cereal Bowl - Elwood the Unicorn Cereal Bowl has a horn, tail and feet. The bowl is sold on Uncommon Goods.
General Mills Monster Cereals Return with Boxes by KAWS - General Mills is bringing back four monster cereals. The boxes feature designs by KAWS. They include Franken Berry, Count Chocula, Boo-Berry and Fute Brute.
Barbara's Launches Pumpkin Puffins Cereal - Barbara's has launched its Pumpkin Puffins cereal. It will be on stores for a limited time. This is the second season for the cereal.
Kellogg's Opens Cereal Cafe in New York City - Kellogg's has opened a cereal cafe in New York City called Kellogg's NYC.
General Mills Launches Tiny Toast Cereal - General Mills has launched Tiny Toast cereal. It is available in two flavors: Blueberry and Strawberry.
General Mills Introduces Real Trix Rabbit Named Cinnabun - General Mills has introduced a real Trix rabbit. The rabbit's name is Cinnabun.