Huggies Launches Diapers That Resemble Denim Jeans

Posted on May 22, 2010

Huggies has launched a line of diapers that resemble denim jeans. They are not really made from denim, but are made with a print that resembles denim.

Salon has an article that calls the product ridiculous, which it is. However, it is going to be a popular product because parents will want to see their babies in the little faux denim diapers.

Stuart Schneider, senior brand director of Huggies, says in the product announcement, "Jeans have always been a Mommy fashion must-have, but now it's time for their little ones to steal the style. The design helps babies stay trendy while keeping dry with the same revolutionary design and proven leakage protection that moms have come to know and trust from the Huggies brand."

The diapers are available in three sizes. Huggies says the diapers will only be available for a limited time, through July 2010.

Where to Buy: Amazon

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