Kraft Launches Pink Candy Mac & Cheese for Valentine's Day

Posted on January 27, 2021

Kraft Pink Candy Mac & Cheese

Kraft has announced Candy Kraft Mac & Cheese for Valentine's Day. The new offering turns regular Kraft Mac & Cheese a bright pink color thanks to a candy flavor packet.

The new product is not coming to stores. Instead you can enter for a chance to win the pink food item. Kraft says there will be a total of 1,000 winners.

Kraft says, "To show you how much we love you, we made you something special for Valentine’s Day, Candy Kraft Macaroni & Cheese. This limited-edition flavor boost will romance your noodles with a new pink color and make them taste like candy. Sure it sounds a little strange, but hey, love makes people do strange things."

Kraft shared the details in a tweet.

When asked on Twitter to describe the flavor, Kraft responded, "Imagine sweet candy meets warm, comforting macaroni noodles… And then they fall in love."

Image: Kraft

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