Kraft Launches Pink Candy Mac & Cheese for Valentine's Day

Kraft has announced Candy Kraft Mac & Cheese for Valentine's Day. The new offering turns regular Kraft Mac & Cheese a bright pink color thanks to a candy flavor packet.

The new product is not coming to stores. Instead you can enter for a chance to win the pink food item. Kraft says there will be a total of 1,000 winners.

Kraft says, "To show you how much we love you, we made you something special for Valentine’s Day, Candy Kraft Macaroni & Cheese. This limited-edition flavor boost will romance your noodles with a new pink color and make them taste like candy. Sure it sounds a little strange, but hey, love makes people do strange things."

Kraft shared the details in a tweet.

This Valentine’s Day, we’re giving 1,000 lucky lovebirds the chance to turn their mac and cheese into sweet, pink #CandyKraftMacAndCheese. To enter and see official rules, visit: https://t.co/4IVysaCuYy. NO PURCHASE NECESSARY. Ends 2/8/2021 pic.twitter.com/gOFvEr6D5Z

— Kraft Macaroni & Cheese (@kraftmacncheese) January 27, 2021

When asked on Twitter to describe the flavor, Kraft responded, "Imagine sweet candy meets warm, comforting macaroni noodles… And then they fall in love."