Pillow Pets Launches Shark Week Pillow Pet

Pillow Pets has launched a Pillow Pets Shark for Shark Week. Pillow Pets creators CJ Products cut a licensing deal with Discovery Consumer Products to launch the plush shark. Shark Week will start on Sunday, June 26.

Pillow Pets CEO Jennifer Telfer told Souvenirs & Gifts Novelties Magazine that the plush shark is realistic yet still comforting. Telfer says, "Discovery Channel has taken one of our most majestic and misunderstood ocean animals to maximum levels of education and entertainment. Fans will love the realistic attributes of the Shark Week Pillow Pet stuffed animal and still be comforted by our signature dual function plush toy by day, pillow by night feature."

Shark Pillow Pet #GetMyAttentionIn3Words pic.twitter.com/gaiILF60Pl

— Pillow Pets (@MyPillowPets) June 28, 2016

The plush shark opens to a 16-inch pillow when you un-velcro its belly. It retails for $29.99.

You can find the Shark Week site here on discovery.com.