Reese Witherspoon and Avon Launch In Bloom Fragrance

Reese Witherspoon launched her fragrance In Bloom in Time Square. The fragrance is a collaboration between Avon and Reese Witherspoon, who was intimately involved with all the aspects of the fragrance's development. The launch included the distribution of thousands of In Bloom samples and the new In Bloom commercial playing on signs throughout the midtown Manhattan area. There was also a special reception for over 100 top Avon Representatives hosted by Reese Witherspoon.

"The fragrance is sensual, romantic, and alluring," said Witherspoon. "It is truly indicative of where I am in my life today - I'm feeling very strong and independent, and so happy."

The In Bloom collection includes:

• In Bloom by Reese Witherspoon Eau de Parfum ($34.00, 1.7 fl. oz.)
• In Bloom by Reese Witherspoon Limited Edition Parfum ($59.00, 1 fl. oz.)
• In Bloom by Reese Witherspoon Body Mist ($15.00, 3.4 fl. oz.)
• In Bloom by Reese Witherspoon Body Lotion ($15.00, 7 fl. oz.)
• In Bloom by Reese Witherspoon Shower Gel ($15.00, 7 fl. oz.)