Zac Efron is the New Face of Hugo Boss Hugo Man

Posted on January 3, 2017

Hugo Boss has named Zac Efron the face of its Hugo Man fragrance. Efron stars in the upcoming film, Baywatch, as Matt Brody. His recent films have included the comedies Neighbors 2: Sorority Rising, Dirty Grandpa and Mike and Dave Need Wedding Dates.

Hugo Man has top notes of green apple, grapefruit and basil. It has mid notes of sage and jasmine and base notes of fire balsam, cedarwood and patchouli. It can be found online at Ulta.

Hugo Boss says in a statement, "An intriguing mix of classic movie star with an irreverent, urban edge, Zac's unique style, confidence, charisma and wit makes him the perfect advocate for HUGO Man’s biggest venture yet."

Hugo Boss released the following teaser of Efron's campaign. Efron says, "Hey, I'm Zac Efron, and as you can see I'm on set today because I'm shooting my very first fragrance campaign." Efron also says the tagline of the campaign, "Your time is now." Take a look:





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