Target Reveals 2025 Bullseye's Top Toy List
Posted on November 8, 2025
Target has revealed its list of top holiday toys for 2025. The annual list is called Bullseye's Top Toys.
There are over 40 toys on the list this year with prices starting at $5. It includes exclusive toys from Disney, FAO Schwarz, LEGO, Mattel and Nintendo. There are also items from Target's toy brand Gigglescape and the Bullseye-branded collection.
Cassandra Jones, senior vice president of merchandising for Fun101, Target, says in the announcement, "Our Bullseye's Top Toys List is a big part of the holiday experience for millions of families, and this year's list has something for everyone. As curators of fun, we've handpicked the hottest new toys from the top brands — including hundreds of exclusives and thousands priced under $20 — to bring the magic of play to life. We're making it easy for every family to find something special to gift at a great price this season."
Bullseye's Top Toys List
Here is the toy lists organized by category.
Game On
- Nintendo Switch 2
- Donkey Kong Bananza
Build It
- LEGO Record Player with Flowers 3-in-1 Building Set – Exclusive
- LEGO F1 Grid with VCARB & Sauber Race Cars Building Set – Exclusive
- LEGO Minifigure Vending Machine Building Set
- LEGO Star Wars Ewok Village – Exclusive
- Play-Doh Super Slice Cake Playset
- Play-Doh Barbie Designer Fashion Show Doll Playset
- Kinetic Sand Café Case
- Kinetic Sand Sandyland – Exclusive
Imagine, Learn & Adventure
- LeapFrog LeapMove Learning with Motion Gaming System
- Target Check Lane Playset – Exclusive
- Target Shopping Cart – Exclusive
- Target Toy Shopping Basket – Exclusive
- Fisher-Price Laugh & Learn 4-in-1 Snack Cart Walker
- NERF Cobalt Fury Toy Blaster – Exclusive
- NERF Jade Strike Toy Blaster – Exclusive
- Beyblade X Drop Attack Battle Set
Figures of Fun
- Bluey Interacting Onesies Bluey & Bingo Plush – Exclusive
- Ms. Rachel Big Feelings Speak & Sing Doll – Exclusive
- Gabby's Dollhouse
- PAW Patrol Fire Rescue Rapid Reload Fire Truck
- Gigglescape 14" Yeti Plush – Exclusive
- Bitzee Hamster Ball
- tonies Ms. Rachel Toniebox 2 Starter Set – Exclusive
- Mr. Beast Lab Swarms Mystery Pack Mini Figures – Exclusive
- Jurassic World Rebirth Island Escape Set – Exclusive
Future Foodies
- MGA's Miniverse Make It Mini Target Food Favorite Day Series 2 – Exclusive
- Gigglescape Mini Cocoa Cup Plush - Exclusive
- Gigglescape Mini Peppermint Lollipop Plush – Exclusive
FAO Schwarz Finds
- FAO Schwarz Kids' Ultimate Makeup Artist Set – Exclusive
- FAO Schwarz Throwback Hello Kitty Toy Vending Machine – Exclusive
- FAO Schwarz 10" Blob Blob Bluey Plush – Exclusive
Ready, Set, Roll
- Razor A Scooter
- Monster Jam Smash & Bash Toy Vehicle Playset
- Hot Wheels City Ultimate Dual Dragon Transporter Playset
- Hot Wheels Mario Kart Rainbow Road Track Set – Exclusive
Friends & Heroes
- Barbie x Hearth & Hand with Magnolia Townhouse – Exclusive
- Barbie Dream Camper Playset
- Transformers CYBERWORLD Chomp & Battle Grimlock Action Figure
- Marvel Spider-Man Venom Versus Webslinging Showdown – Exclusive
- Primal Hatch Interactive Hatching Dino Action Figure
You can shop the toy list on Target.com.