Toy Insider Reveals Hottest Toys of 2023
Posted on September 19, 2023
The Toy Insider has revealed its top toy picks for 2023. The annual Hot 20 list appears in the organization's annual Holiday Gift Guide. They also provide STEM 10 and 12 Under $20 toy lists.
The Toy Insider reveals that its data indicates Data consumers can expect to pay up to 20% more on toys during this holiday season. That is a very significant increase. The Toy Insider says 70% off the toys featured in its Holiday Gift Guide are under $50 and 125 are under $25. They also provided the 12 Under $20 toy list (see below).
Laurie Schacht, Chief Toy Officer, The Toy Insider, says in the announcement, "Unwrapping the perfect toy is pure magic, and every child and gift giver deserves to experience that magical holiday moment. Whether you use our Perfect Present Wizard or browse our Holiday Gift Guide, with a wave of our magic wand, we'll help you easily find toys that WOW kids across every age and interest—while sticking to your shopping budget!"
Here are the toy lists for 2023.
The Toy Insider's Hot 20 for 20230-2 years
- CoComelon Peek-a-Boo JJ (Jazwares)
- Fisher-Price Laugh & Learn Mix & Learn DJ Table (Mattel)
- Sesame Street Elmo Slide (Just Play)
- Touch & Learn Wooden Activity Cube (LeapFrog)
- Ami Amis Party Pal (JAKKS Pacific)
- Barbie Dreamhouse Playset (Mattel)
- Bluey Hammerbarn Shopping Playset (Moose Toys)
- Disney Mickey and Friends Starter Set (Tonies)
- Marvel Spidey and His Amazing Friends Web-Spinners Playset (Hasbro)
- Switch & Go 3-in-1 Rescue Rex (LeapFrog)
- Beast Lab (Moose Toys)
- Bitzee (Spin Master)
- Furby (Hasbro)
- L.O.L. Surprise! Magic Flyers (MGA Entertainment)
- LEGO Disney 100 Years of Disney Animated Icons (LEGO)
- Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Fire Van (Playmates Toys)
- MINTiD Dog-E (WowWee)
- Pokémon Scarlet & Violet 151 Elite Trainer Box (The Pokémon Company)
- Super Mario Bros. Wonder (Nintendo)
- Tamagotchi Uni (Bandai Namco Toys & Collectibles America)
- Hydraulic Boxing Bots (Thames & Kosmos)
- K'NEX Marble Coaster Run (Basic Fun!)
- KAI: The Artificial Intelligence Robot (Thames & Kosmos)
- Magic Adventures Telescope (Leapfrog)
- Magna-Tiles Downhill Duo 40-piece Set (Magna-Tiles)
- PYXEL A Coder's Best Friend (Educational Insights)
- Smithsonian Planetarium Projector (NSI International)
- Snap FM Radio (Snap Circuits)
- Space Rover Deluxe Coding Activity Set (Learning Resources)
- VR Oceans, Animals & Dinosaurs Gift Sets (Abacus Brands)
- Air Hogs Zero Gravity Sprint (Spin Master)
- BumBumz (Jazwares)
- Crayola Wixels Activity Sets (Crayola)
- Disney Princess Core Fashion Dolls Assortment (Mattel)
- Fingerlings (WowWee)
- GooGames (Sky Castle)
- LEGO Classic Creative Neon Fun (The LEGO Group)
- MGA's Miniverse Make it Mini Lifestyle (MGA Entertainment)
- Mr. Bendy (Fat Brain Toy Co.)
- Sketch Pals Forest Friends (Boogie Board)
- Style Bae (Just Play)
- YuMe Disney 100 Surprise Capsules (YuMe)
You can find the 2023 Holiday Guide from The Toy Insider on thetoyinsider.com.