Britney Spears is the 2009 Candie's Girl
Posted on March 2, 2009
Candie's, an Iconix Brand Group brand sold at Kohl's Department Stores, has signed an exclusive partnership with Britney Spears. Spears will appear in the Candie's upcoming tv, print and online campaigns. Candie's and Kohl's also will be heavily integrated into all of Spears' upcoming promotional activities including her Circus tour, which begins March 3rd. Britney models a pink Candie's swimsuit in the campaign.
Britney Spears is very hot right now. "Circus" is the No. 1 song on the Top 40 radio charts. According to Radio & Records Britney has a total of three songs in the Top 40 charts: "Womanizer," "Circus" and her rapidly rising third single "If You See Amy." She's also about to kick off her Circus concert tour.
Candie's will post a two-minute video tonight at 7 p.m. Eastern time that offers a look at Britney's upcoming Circus tour. Britney will wear Candie's apparel, footwear and accessories in an upcoming music video.
Here's a video with the first look at her first Candies' commercial. Take a look: