Cristiano Ronaldo and Nike Unveil Mercurial Vapor SuperFly II

Posted on February 24, 2010

Real Madrid footballer Cristiano Ronaldo helped Nike unveiled its Mercurial Vapor SuperFly II at an event in London. The Mercurial Vapor SuperFly II is a lightweight boot that Nike says features a "new, unique adaptive traction system designed for explosive acceleration."

In a statement, Nike said the shoe provides increased speed and allows for quick changes of direction.

In developing Nike Sense adaptive traction technology, designers created an adaptive stud that can extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player. Directionally positioned blades maximize cutting and allow for quick changes of direction, while secondary toe traction provides added toe-off power for those first critical steps. The result is a boot that enables greater speed in all directions.

Cristiano Ronaldo says, "For me, it's all about first-step acceleration, but twisting and turning around a defender is also important. The Mercurial Vapor SuperFly II helps me do both, so I can beat my opponent and create scoring opportunities."

Here's a video from Nike with Ronaldo describing the new boot.




More News from Shoppers Shop

  • Kristen Wiig Returns as Target Lady to Promote Target Circle Week


  • Justice Launches Minecraft Collection for Girls at Walmart


  • Brad Pitt and Penelope Cruz Star in Chanel Handbag Campaign


  • 7-Eleven Announces Hot Dog Sparkling Water


  • Clinique Launches Amazon Premium Beauty Store