Elle Sells Clothes, Edits Magazine in Virtual StarDoll World
Posted on January 4, 2009
Stardoll is an online world where teens and tweens can dress up virtual paper dolls. The website has a staggering 23 million registered users worldwide. Some of the dolls are likenesses of celebrities. The website launched in 2004 and was originally called Paperdoll Heaven.
Elle recently started selling virtual clothes in the StarDoll store called Starplaza. Elle's StarDoll clothes cost between 5 Stardollars and 11 Stardollars - that converts to 50 cents to $1.10 U.S. says Heard on the Runway. You can get a closer look at virtual Stardoll outfits in the video below.
StarDoll already has an online magazine that is run in partnership with Elle called StarDoll Magazine. It launched in October. Elle editor Malina Joseph writes the StarDoll Magazine's blog.
StarDoll has also partnered with real designers including Vivienne Tam and Heidi Klum set up a celebrity page in StarDoll last year. As in other virtual worlds users of StarDoll have an avatar and they can dress their avatar by buying clothes with StarDollars. Prepaid StarDoll cards can be found at Best Buy, Target, Wal-Marts, Toys R Us and other retailers.