Hilary Swank is the Muse for Guerlain's New Fragrance
Posted on February 23, 2006
Guerlain has reached a deal with Oscar-winning actress Hilary Swank. She will be the new muse for Guerlain's next frangrance, which will be launched in September, 2006.
Renato Semerari, the President and CEO of Maison Guerlain said in a statement, "Today, Guerlain expands its international presence by associating its name with a muse. More than just a face, Guerlain searched for a personality and character embodying the Guerlain spirit. Both a muse and a spokesperson, Hilary Swank will inspire and represent Guerlain for the next three years."
Semerari also says, "Hilary Swank, two-time Academy Award winning actress, is an extraordinary woman full of beauty and passion. In her award-winning roles, both daring and unconventional, she captivated the world. Hilary is bold and confident, yet full of emotion and truly genuine. It is this remarkable spirit that appealed to the directors of Guerlain. Her charisma will shine through as she presents at the 78th Academy Awards ceremony on March 5th."
Hilary will next be seen in the supporting actress role in Black Dahlia, which stars the ubiquitous Scarlett Johansson and Josh Hartnett, and in a starring role in The Reaping for Warner Brothers. We like Hilary Swank: she was fabulous in Million Dollar Baby. But she really needs to do a nice glamorous role next, we think. A role where she isn't beaten to a pulp and then dies: it's getting kind of disturbing to see that happen to her on film twice now. Although an Oscar did follow both of those on-screen deaths, so perhaps she knows best.
Update: The name of the fragrance is Insolence.