Karlie Kloss Named New Swarovski Brand Ambassador

Posted on May 30, 2016

Karlie Kloss is the new ambassador for Swarovski. She will also be the face of the brand's Fall/Winter 2016 campaign. The campaign will be shot in New York City by Canadian photographer Tommy Ton.

Swarovski creative director Nathalie Colin says in the announcement, "Karlie is someone young women look up to - her use of social media makes her accessible to a broad audience. As a brand, accessibility has always been part of our DNA, and we take every opportunity to get closer to our consumers. Karlie has an innate understanding of the digital world; we can't wait to leverage her creativity to share inspiring stories about our jewelry and capture those emotional moments in life. The whole team is already in love with her!"

Karlie says, "It's an honor to join the Swarovski family and to be part of the brand's long history of bringing elegance to women through brilliant, unique designs."

Karlie discovers the right way to say Swarovski in this quirky short introductory video. Swarovski is also running a #HowYouSayit social media campaign. Take a look:

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