Lady Gaga Stars in Tiffany HardWear Campaign Photographed by David Sims

Posted on May 31, 2017

Actress and singer Lady Gaga stars in the Tiffany HardWear 2017 collection campaign. The campaign was photographed by David Sims. Tiffany says its new collection pays tribute to the strength and spirit of the modern woman. The campaign includes black and white images as well as Lady Gaga posing against a Tiffany Blue backdrop.

Lady Gaga says in a statement, "I love Tiffany HardWear because it's different and elegant—but it's not what you would expect of elegance. That’s like me I think—I'm a bit different. To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times."

Caroline Naggiar, chief brand officer of Tiffany & Co., says, "Lady Gaga is a true New Yorker and style icon who is fiercely feminine and fearlessly authentic – with a genuine and lifelong affinity for Tiffany – and the feeling is mutual. An important artist in pursuit of originality and creativity, Gaga personifies our new fashion jewelry collection, Tiffany HardWear."

The campaign launched this spring and the HardWear 2017 collection arrived in stores earlier this month. Here is the campaign video and a behind-the-scenes video from the Tiffany shoot. Take a look:

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