Kate Moss' Daughter Lila Grace Stars in The Braid Bar Campaign

Posted on May 22, 2017

Lila Grace Moss is the face of a new campaign for The Braid Bar. Lila is the 14-year-old daughter of supermodel Kate Moss. Lila is pictured on the right in the campaign. She's wearing a gold necklace and has multicolored braids. The Braid Bar is a hair salon located inside Selfridges in London.

The Sun notes that Kate was Lila's age when she was discovered at JFK airport in NYC by Sarah Doukas, the founder of Storm Models. Kate and her daughter, Lila, covered Vogue Italia last year in photo taken by Mario Sorrenti.

The Braid Bar shared the image on Instagram. It has over 1,000 likes.

The Braid Bar ad also features the daughter of another star. The girl on the left is Stella Jones, the daughter of Mick Jones from The Clash. You can find out more about The Braid Bar on the brand's instagram, @the_braid_bar.

Harper's Bazaar reports that a backlash for failing to feature diverse models in the braided campaign led to The Braid Bar posting an open letter apology.

More News from Shoppers Shop

  • Dr. Squatch Launches New Star Wars Soap Collection

  • Sharon Stone Stars in LensCrafters Campaign

  • Black Rock Coffee Bar Expands into San Antonio

  • General Mills Monster Cereals Return with Boxes by KAWS

  • U.S. Forever Stamp Now Costs 60 Cents