Line Friends to Open First U.S. Store in Times Square

Posted on April 26, 2017

Line Friends Brown bear in Times Square

Line Friends has announced plans to open its first U.S. store in Times Square this July. Line Friends is an Asian character brand featuring cute bears, ducks, frogs, bunnies and more. It began as stick characters for a mobile messenger application.

The Times Square location will be a 4,600 square foot retail space on 1515 Broadway. It will also have use of large LED billboards. Line Friends has 73 official and pop-up stores in countries worldwide. Line Friends also plans to have the "biggest independent booth in history" at Las Vegas Licensing Expo 2017.

A Line Friends official says in a statement, "Line Friends is excited to open its first official store in the U.S. in Times Square, a major commercial center and one of the world's most popular tourist and entertainment hubs visited by 330,000 people daily. The opening of our first store in New York City highlights the rapid popularity our beloved characters are gaining not just in Asia, but in North America and other countries around the world. We will continue in our mission of bringing joy to more and more consumers."

Line Friends on LED displays in Times Square


Photo: Line Friends