PetSmart Launches Secret Life of Pets Products

Posted on June 7, 2016

PetSmart has launched a line of pet products inspired by the upcoming film, The Secret Life of Pets. The animated film from Illumination Entertainment and Universal Pictures arrives in theaters on July 8, 2015.

The collection includes pet apparel such as a Gidget ruffle-skirted dress and hoodies. There are slogan t-shirt like “Every Dog Has His Day. Other products include plush toys and and rope squeaker toys. There are also pet beds for cats and dogs. The products feature the characters from the animated film.

Eran Cohen, Chief Customer Experience Officer, PetSmart, says in the announcement, "What we instantly responded to is the fact that The Secret Life of Pets shows us the immensely entertaining lives that our pets lead when we're not around. It's an all-audience comedy that will be popular among our pet parents and their families – kids and adults alike. We're excited to team with NBCUniversal Brand Development on the launch of this perfectly aligned pet-oriented movie."

The campaign includes a commercial - see iSpot.tv - with the pug named Mel roaming a PetSmart store.

Prices range from $6.99 for dog toys to $34.99 for pet beds. Here is the movie trailer for The Secret Life of Pets:


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