Adwoa Aboah Stars in UGG 40 Years Campaign

Posted on October 5, 2018

UGG is celebrating its 40th anniversary with a new collection and new campaign. The campaign stars model Adwoa Aboah and designer Heron Preston. UGG is a vision of Decker Brands was a men's surf brand when it first arrived on the scene in 1978.

Andrea O'Donnell, President, Fashion Lifestyle Brands, says in a statement, "From free-spirited surfers to provocative fashion designers and California creatives, UGG has embraced bold, unapologetic individuality for 40 years. What the UGG brand stands for is more important than ever and this year we celebrate who we are now and look onward with excitement to the next 40 years."

Abwoa says in an Instagram post, "Calm and collected, repping my @ugg Boots. Mad love and thanks for having me as the face of the 40th Anniversary global campaign."

The UGG 40th anniversary campaign was photographed by Erik Madigan Heck. The new limited edition collection is called the 40:40:40 Collection. It includes over two dozen styles. Prices for the styles range from $55 to $180.

Here's the video for the UGG 40 years campaign:

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