April Fool's Day: Quilted Northern Rustic Weave Toilet Paper

Quilted Northern has launched a rustic, artisanal toilet paper for April 1st. It is called Quilted Northern Rustic Weave Toilet Paper. The company says, "Start remembering your bathroom experiences again with our new handcrafted toilet paper." This is not the soft 3-ply toilet paper you are used too. It is very rough and raw.

The child in this commercial looks very concerned about the toilet paper his mother has placed in the bathroom. Quilted Northern says the toilet paper is genuinely tree to toilet. The company also says it was "designed to be remembered." And remember it you shall if you are brave enough to use it. Take a look: