Kellogg's Launches Shocking Orange Colored Rice Krispies

Kellogg's is introducing a spooky version of Rice Krispies for Halloween. These orange colored Rice Krispies are called Rice Krispies Shocking Orange.

Snap, Crackle and Pop are pictured wearing monster costumes on the cereal box cover.

The cereal will be available at stores nationwide for a suggested retail price of $4.49 for a 7.50-ounce box and $5.49 for a 12-ounce box.

Sadie Garcia, Director of Brand Marketing at Kellogg Company, says in the announcement, "We love seeing the scary-delicious treats families dream up with Kellogg's Rice Krispies Cereal for the Halloween season and beyond. Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg's Rice Krispies Cereal, plus, the festive color of the fall. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire."