So In Style Barbie Collection Debuts at Selfridges

Vogue UK reports that a new range of Barbie dolls called So In Style Barbie will go on sale at Selfridges on Monday, March 15th. The Barbies will cost £ 25 each - about $38 U.S. The mixed race Barbie collection was created by Barbie designer Stacey McBride-Irby.

Stacey McBride-Irby told Vogue UK, "As a Barbie doll designer for more than 10 years, I want African-American girls to know that dolls can represent their career aspirations, hobbies and ethnic backgrounds. Barbie inspired me to realise my dream of becoming a designer, and I want my dolls to inspire girls to play, create and live out their dreams."

Here's a video about the design of the new So in Style dolls from Mattel.