Tissot Partners With Madison Square Garden for New Watches
Posted on October 28, 2012
Swiss Watchmaker Tissot has partnered with the Madison Square Garden for a new line of watches. Tissot brand ambassador, Danica Patrick, presented the first watches to Knicks' great Larry Johnson and Rangers legend, Adam Graves. Two styles of watches were created, which each feature a custom case back.
Tissot President Francois Thiebaud said in a statement, "Tissot is excited to continue its partnership with Madison Square Garden and to be able to give fans a quality Swiss timepiece inspired by The World's Most Famous Arena. We are honored to be part of Phase II of the transformation of The Garden, which now includes the new Tissot lobby clocks. New Yorkers and visitors can both count on us to provide the time during home games. We will also provide a countdown to any tip-off and face-off, on the outdoor marquees."
The Madison Square Garden case backs are presented on two new collections that were launched at the Basel Fair 2012. They include the Tissot PRX Sports Chronograph and the Tissot T-Touch Classic. The Tissot PRX Chronograph watches range in price from $595 to $695 and the Tissot T-Touch Classic watches cost between $675 and $695. The new watches will be available beginning in mid-December at Madison Square Garden, Macy's Herald Square and online at TissotShop.com.
Photos: Tissot Swiss Watches